Audits & Diagnostics
Digital Sales Channel Audits
A rigorous, independent review of every digital channel that generates revenue for your business — website, mobile web, iOS, and Android. We surface the commercial, UX, content, and tracking gaps that are costing you conversion, and we prioritise them by revenue impact.
Why audit
Most digital channels accumulate friction over time. Features ship, teams change, tracking drifts, and the experience that converts today is rarely the one the team originally designed. The compounding effect is real revenue left on the table.
Our audits are commercial first. We are not interested in cosmetic recommendations — we care about what is changing your conversion rate, your AOV, your repeat purchase rate, and your CAC payback.
What we audit
Commercial Performance
Conversion rates by channel and segment, AOV, funnel drop-off, monetisation gaps, pricing presentation, and revenue leakage.
User Experience
Heuristic UX review across web and native, journey mapping, friction analysis, accessibility, and mobile-specific patterns.
Conversion & Funnel Health
Step-by-step funnel diagnostics, form completion analysis, payment friction, error rates, and abandonment recovery opportunities.
Tracking & Measurement
Analytics implementation review, event taxonomy, server-side tagging, conversion APIs, attribution gaps, and data quality.
Content & SEO
Content quality, on-page SEO, indexation, internal linking, app store optimisation (ASO), and content-to-conversion alignment.
Digital Optimisation Roadmap
A prioritised, revenue-weighted roadmap of testing and build opportunities — sized for impact, effort, and confidence.
Channels we cover
- Desktop & responsive websites
- Mobile web
- iOS native apps
- Android native apps
What you receive
A board-ready audit report, a prioritised optimisation roadmap, and a working session with your commercial, product, and engineering leads to align on the highest-leverage actions. Optional ongoing advisory to support implementation.
Find the revenue you are leaving behind
Book a free 45-minute strategy call to scope a digital sales channel audit.
Book a Strategy Call →FAQ
Common questions
What is included in a digital sales channel audit?+
Commercial performance (conversion, AOV, funnel drop-off), UX heuristics across each surface, tracking and analytics implementation health, content and on-page SEO, and a prioritised, revenue-weighted optimisation roadmap. Delivered as a board-ready report plus a working session with your commercial, product, and engineering leads.
Do you cover native iOS and Android, or just web?+
All four surfaces: desktop web, mobile web, iOS native, Android native. Native apps are usually where the biggest commercial opportunities — and the most uninvestigated friction — live, especially for travel and aviation.
How long does an audit take?+
Typically 3–4 weeks end-to-end depending on traffic volume, surface count, and access to data. We aim to deliver findings fast enough to act on inside a single quarter.
Do you fix the issues, or just report them?+
Both options are available. The audit ends with an actionable roadmap. From there you can run the work in-house with our advisory, or we can lead the implementation as an embedded engagement.
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