Aviation & Travel
Travel & Aviation Digital Transformation — Direct Revenue & Digital Strategy
Airlines and travel businesses face a unique set of digital challenges. We've operated inside them — and we know exactly where the revenue leaks.
The problem
Airlines spend heavily on acquisition only to lose revenue to OTAs at checkout. Booking funnels are complex, legacy-constrained, and under-optimised. Ancillary attach rates are chronically low. Digital teams are under-resourced relative to the commercial opportunity.
We've worked inside large airlines at the digital coal face. We know what works, what doesn't, and how to move quickly within the constraints that exist.
What we do
Direct Channel Strategy
Design the incentive architecture and UX that shifts bookings from OTAs to your owned channels — sustainably.
Booking Engine UX
Audit and redesign the booking funnel to reduce abandonment and increase conversion — without a full platform rebuild.
Ancillary Revenue Optimisation
Maximise baggage, seat, and upgrade attach rates through sequencing, UX, and pricing design.
Digital Transformation Roadmap
Build a realistic, sequenced digital transformation plan that delivers commercial outcomes at each stage.
How Alpha Digital Group approaches this
We bring operator experience — not consultant distance. We've been in the room where these decisions get made. That means faster diagnosis, more credible recommendations, and less time spent educating us on industry context.
FAQ
Common questions
What kind of airlines do you work with?+
Full-service carriers, low-cost carriers, regional and ULCC operators. Operator experience spans Etihad Airways, Flyadeal, and Dohop — covering Gulf, Saudi, and metasearch distribution. We work where the commercial mechanics of airline ecommerce are the bottleneck.
Do you replatform booking engines?+
Rarely as the first move. Most airlines don't need a replatform — they need the existing platform optimised, the funnel cleaned up, and the ancillary surfaces sequenced properly. We do recommend replatforms when the structural ceiling is real, and we'll tell you straight when that is.
Do you handle metasearch and channel distribution?+
Yes — covering Google Flights visibility, metasearch partner performance, and the commercial mechanics of OTA vs direct channel split. This is one of the most underinvested areas in airline ecommerce.
Can you cover ancillary pricing and merchandising?+
Yes. Ancillary attach rate is the single fastest revenue lever for most airlines. We work on bundling, dynamic pricing, sequencing in the funnel, and ancillary UX across web and native app.
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