eCommerce Growth
eCommerce Conversion Optimisation — Revenue From Traffic You Already Have
Most eCommerce businesses have a revenue leak — not a traffic problem. We find it, fix it, and build systems to prevent it recurring.
The problem
You're spending on ads. You're getting traffic. But the revenue isn't there. Cart abandonment is high. Checkout completion is low. AOV has plateaued.
The answer is rarely "more traffic." In our experience across DTC and retail brands, the conversion leakage is almost always in the funnel — and it's fixable.
What we do
Funnel Audit
Map every drop-off point from landing to purchase. Quantify the revenue cost at each stage. Build a prioritised fix list.
Checkout Optimisation
Redesign checkout flow to reduce friction, improve trust signals, and increase completion rate. Often the highest-ROI intervention.
AOV & Bundle Strategy
Identify upsell and bundle opportunities that increase average order value without degrading conversion.
Cart Recovery Systems
Build and optimise cart abandonment sequences — email, SMS, retargeting — with messaging that converts.
How Alpha Digital Group approaches this
We start with data — sessions, funnel analytics, heatmaps, session recordings. No assumptions. Every recommendation is evidence-backed and revenue-ranked.
We work embedded with your team or as an advisory layer. The output is implemented changes and measurable revenue lift, not a deck.
Find your conversion leak
Book a free strategy call. We'll identify your highest-leverage opportunity.
Book a Strategy Call →FAQ
Common questions
How is conversion optimisation different from CRO testing?+
Most A/B testing programmes test the wrong things. Real conversion optimisation starts with a funnel-level revenue diagnosis: where is the leakage, what does it cost, what is the highest-leverage fix. Testing comes second, after we know what to test.
What size of business is this for?+
Mid-market to enterprise eCommerce — DTC and retail brands typically with at least €5M in annual digital revenue, or fast-growing brands at €1–5M with rapidly scaling traffic.
Do you also handle mobile app conversion?+
Yes. Native mobile app conversion is often where the largest leaks sit, especially for travel and consumer goods. Our Digital Sales Channel Audits service goes deeper if mobile-app commerce is the primary surface.
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