Case study · Interline partnerships
New partners. New connecting markets.
Growing a European travel technology company’s interline business with two large Asian low-cost carriers, from onboarding to connecting sales across markets.
Contract · DohopLow-cost airline distributionAsia-Pacific
The challenge
Big networks.
Untapped connections.
A European travel technology company wanted to grow its virtual interline business in Southeast Asia. Two large low-cost carriers, one Indonesian and one Malaysian, had extensive networks and many possible connecting journeys. Very few were being sold.
Ross worked on these partnerships on contract to Dohop. The task was commercial as much as technical. That meant building the relationship with each airline, choosing which journeys to launch first, and showing results that justified going further.
The approach
Start with demand.
Grow with evidence.
Large low-cost networks hold many possible connections. The work is choosing the ones travellers want, and proving them.
Choose the markets.
Use search and booking data to rank the connecting journeys each airline’s network could serve.
Align both sides.
Agree commercial terms, connection rules and priorities with each airline and the technology company.
Launch and distribute.
Make the priority journeys bookable and visible in the channels where travellers compare options.
Review and expand.
Report results to each airline and widen the network as journeys proved themselves.
What changed
A larger interline business, built partner by partner.
Each airline gained connecting sales from its existing flights, and the technology company grew its presence in the region.
Two carriers growing together
An Indonesian and a Malaysian low-cost carrier selling connecting journeys through one platform.
Evidence-led expansion
New markets were added where data showed demand, not by guesswork.
A regional foothold
A European company built lasting airline relationships in Southeast Asia.
This page describes Ross’s contribution while on contract. Results belonged to the airlines and their technology partner.
Ross’s role
Contract · Dohop
On contract to Dohop, Ross managed the commercial relationship with the airlines, identified connecting markets, and worked with both sides to grow the routes and journeys being sold.
Published October 2026 · By Ross Brannigan
A potential collaboration
Grow your airline partnerships.
For travel technology companies entering new regions, and for airlines exploring interline partnerships.
- A connecting-market opportunity analysis.
- A partner launch and growth plan.
- Reporting that both sides can act on.
Related case studies
More from the work.
- Island routes. Connected journeys.Growing a low-cost carrier’s virtual interline business from a low base, by making connecting itineraries visible and bookable in Google Flights.Read the case study
- Fewer failed payments. More completed journeys.Improving how interline bookings were paid for across a low-cost airline group’s partner network, so more connecting journeys reached a confirmed ticket.Read the case study
- More partners. More bookings.Growing an airline’s sales through metasearch partners such as Kayak, by improving fare feeds, landing pages and how partner traffic was measured.Read the case study