Services
SEO, AI Search & Localisation
Search is now two audiences: people using Google and Bing, and AI systems that summarise the web for them. Both reward the same fundamentals — clear entities, fast accessible pages, genuinely useful content and consistent structured data. The work focuses there rather than on tricks.
What this covers
- Technical SEO. Crawlability, indexation, site architecture, internal linking, Core Web Vitals, redirects and migrations.
- AI search & LLM visibility. Entity clarity, structured data, citation-friendly content and monitoring how assistants describe your brand.
- International SEO. hreflang, market and language structure, and content that is built for each market rather than copied.
- Localisation. Native-quality English, German and Spanish copy and UX, not literal translation — plus workflow for other languages.
- Content strategy. Topic research and editorial plans built around first-hand expertise, not keyword volume alone.
- Live pricing for SEO & AI answers. Real, dated and automatically refreshed prices on landing pages, written so search engines and AI assistants can quote them, with honest structured data.
Typical engagements
- A technical SEO and AI-search audit with a prioritised fix list.
- SEO leadership for a migration, relaunch or new market.
- Localisation of a site or product into German and Spanish.
Relevant experience
Alpha Digital Group’s own travel products are built and grown organically across many markets and languages, which is where most of this practice is tested. Ross works natively in English and fluently in Spanish and German, and has worked in ecommerce roles in Germany and the Gulf.
Case studies
This work in practice.
- Nothing ships unchecked.A pre-deploy audit that reads every rendered page of a large travel site and blocks releases that add broken links, thin pages or unsupported claims.Read the case study
- From duplicate to definitive.Fixing the canonical, hreflang and redirect problems behind a sharp fall in search visibility on a multilingual travel site.Read the case study
- Links where they count.Using Bing position data to find pages stuck just off the first results, then rebuilding internal linking so thousands of orphaned pages joined the site.Read the case study
- Less spend. Same speed.Caching a large travel site at the Cloudflare edge, filtering bot traffic and shrinking builds, after hosting costs led the provider to suspend the project.Read the case study
- Real fares. Proven routes.Replacing estimated fares, guessed airlines and unconfirmed flights with dated, cross-checked data across about a thousand route pages and hundreds of airline networks.Read the case study
- Prices that search engines and AI can trust.Putting real, dated and automatically refreshed fares on airline and route pages, written so Google and AI assistants can quote them with confidence.Read the case study
- Search visibility. Security intact.Improving the foundations for Google and Bing discovery while maintaining Cloudflare security. Practical work across Next.js, Astro, crawling and measurement.Read the case study
Other services
- →Strategy & Digital CommerceCommercial and digital strategy, ecommerce, pricing and conversion — tied to revenue, not slideware.
- →Web & Product DevelopmentFast, well-structured websites and digital products built with Next.js and Astro — from prototype to production.
- →Performance Marketing & AutomationGoogle and Meta campaigns run through their APIs, clean measurement, and practical AI automation.
- →Videography, Photography & DroneVideography, photography and drone work for brands, real estate, hospitality and social — plus YouTube channels and podcasts.
- →Social, Creators & PRSocial media strategy, influencer and creator partnerships, and PR that earns attention rather than buys it.
- →Travel & AviationAirline and travel ecommerce, ancillaries, distribution and launches — from someone who has worked inside them.