Services
Performance Marketing & Automation
Paid media works best when it is wired into the business: product feeds, inventory, margins and real conversion data. Alpha Digital Group sets up and runs Google and Meta campaigns through their APIs, so budgets, creative and reporting can respond to what is actually happening — and uses AI where it removes repetitive work rather than judgement.
What this covers
- Google Ads. Search, Performance Max and shopping campaigns, feed management and API-driven budget and bid rules.
- Meta advertising. Campaign structure, creative testing and Conversions API set-up for reliable signal.
- Measurement & analytics. GA4, server-side tagging, conversion design, dashboards and sensible attribution.
- API-driven automation. Scripts and small services that sync campaigns with stock, prices or dates and flag anomalies.
- AI workflows. Assisted research, content operations and reporting, with human review built in.
Typical engagements
- An account and tracking audit with a rebuild plan.
- Ongoing campaign management with transparent monthly reporting.
- A one-off automation build connecting ad platforms to your data.
Relevant experience
Ross has run marketing and ecommerce functions where paid media was a core growth lever, including leading marketing and digital strategy for a UK–India airline launch on contract, and marketing for AI and cloud products at G42. The automation practice is built and used in Alpha Digital Group’s own products first.
Case studies
This work in practice.
- Faster pages. Faster fares.Using AI-assisted analysis, Lighthouse and Firebase app data to find where an airline’s website and app were slow, and to improve speed from the booking engine to the CDN.Read the case study
- One founder. Many agents.Building and running a large travel platform with several AI coding agents in defined roles, and translating it into twelve languages with AI pipelines and human review.Read the case study
Other services
- →Strategy & Digital CommerceCommercial and digital strategy, ecommerce, pricing and conversion — tied to revenue, not slideware.
- →Web & Product DevelopmentFast, well-structured websites and digital products built with Next.js and Astro — from prototype to production.
- →SEO, AI Search & LocalisationTechnical and international SEO, visibility in AI answers, and localisation in English, German and Spanish.
- →Videography, Photography & DroneVideography, photography and drone work for brands, real estate, hospitality and social — plus YouTube channels and podcasts.
- →Social, Creators & PRSocial media strategy, influencer and creator partnerships, and PR that earns attention rather than buys it.
- →Travel & AviationAirline and travel ecommerce, ancillaries, distribution and launches — from someone who has worked inside them.