Insights
From the work
Long-form thinking on digital revenue strategy, aviation digital, eCommerce growth, and AI.
Aviation5 min read
Why Most Airline Websites Leak Revenue
Airlines spend millions on acquisition but lose a significant proportion of that investment to friction, trust gaps, and poor UX in the booking funnel.
eCommerce7 min read
The eCommerce Metrics That Actually Predict Growth
Most eCommerce dashboards are full of vanity metrics. Here are the five numbers that actually tell you whether you're building a healthy revenue engine.
AI Strategy6 min read
AI as a Growth Lever — Not a Gimmick
The businesses extracting real commercial value from AI are using it as a system — not a feature. Here's the framework for thinking about AI with revenue intent.
More articles coming soon.