Selected work
Where the work has landed
Representative engagements across aviation, travel, and consumer ecommerce. The pattern is consistent: find the leverage, prioritise by revenue impact, ship.
Airline eCommerceAviation · Middle East
Direct-channel optimisation for a regional airline
Engagement themes covering airline ecommerce, booking flow performance, and direct distribution — focused on closing the gap between traffic and booked revenue.
- ▸Reduced friction across the booking journey on web and native mobile
- ▸Surfaced SSR vs CSR performance opportunities and recommended fixes
- ▸Identified mobile transaction completion issues and optimisation paths
- ▸Improved direct-channel visibility within Google Flights distribution
- ▸Supported the launch of intra-airline connecting flight capability
- ▸Identified network architecture improvements for speed and reliability
- ▸Recommended removal of legacy redundant code paths
- ▸Improved UI/UX standards across mobile app and booking journey
- ▸Mapped how performance marketing scales with airline network growth
- ▸Recommended ancillary pricing optimisation initiatives
Metasearch & DistributionTravel Tech · Europe
Scaling airline distribution through metasearch
Worked alongside a metasearch distribution platform to grow airline conversion through channel improvements and commercial diagnostics.
- ▸Helped scale airline distribution through metasearch
- ▸Supported partner growth through distribution and channel improvements
- ▸Identified commercial and technical deficiencies affecting channel performance
- ▸Translated channel data into prioritised, actionable commercial roadmap items
Platform BuildTravel Tech · 0→1
AirConnect — built from scratch
A live demonstration of the operator capability behind ADG: a modern airline ecommerce platform conceived, designed, and built end-to-end.
- ▸Conceived, designed, and built a next-generation flight booking platform
- ▸Full stack: product strategy, UX, booking engine integration, payments
- ▸Multi-locale architecture with a performance-first front end
- ▸Reference architecture for modern airline ecommerce