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Case study · Airline launch

From zero to bookable.

Setting up a new long-haul airline’s reservations and online booking on AeroCRS, alongside the brand, website and go-to-market plan.

Contract · Hans AirwaysLong-haul airline start-upUK & India

The challenge

No brand. No channels.
No customers yet.

Hans Airways set out to launch long-haul flights between the UK and India. It started with no existing brand, sales channels or customers.

Ross joined on contract as Head of Marketing & Digital Strategy, reporting to the CCO and CEO. Alongside the brand and go-to-market plan, the airline needed a way to sell tickets. That meant reservations, a booking engine and payments, all ready before launch.

The approach

Lean systems.
Launch-ready.

A start-up airline needs to sell tickets reliably from day one, without the cost and lead time of a legacy reservation stack.

  1. Choose a fit-for-purpose platform.

    Select AeroCRS as a cloud reservation and booking system suited to a new carrier’s scale and budget.

  2. Configure the commercial set-up.

    Set up routes, fares, inventory, ancillaries and payments to match the airline’s commercial plan.

  3. Connect the funnel.

    Link the website, booking engine, analytics and marketing so every channel could be measured from first visit to ticket.

  4. Launch and learn.

    Open sales, monitor the booking path closely and fix problems quickly.

What changed

Ready to sell from launch.

The airline had a working ecommerce operation, brand and booking path in place for its launch.

Marketing and ecommerce ready for launch
< 12 months

A live booking engine

Reservations and online booking on AeroCRS from launch.

A measurable funnel

Website, booking and marketing connected and tracked.

A brand from scratch

Brand and go-to-market built alongside the systems.

Ross’s role

Contract · Hans Airways

As Head of Marketing & Digital Strategy (contract), reporting to the CCO and CEO, Ross owned the brand, digital funnel and ecommerce, including the booking engine set-up on AeroCRS.

  • AeroCRS
  • Booking engine
  • Airline ecommerce
  • Payments
  • Go-to-market

Published October 2026 · By

A potential collaboration

Launching an airline or travel brand?

For start-up airlines, charter operators and new travel brands that need to sell from day one.

  • Reservation and booking platform selection.
  • Ecommerce and funnel set-up.
  • A launch plan for brand and channels.
Discuss a launch Travel & AviationStrategy & Digital Commerce

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