Audits & Diagnostics

Digital Sales Channel Audits

A rigorous, independent review of every digital channel that generates revenue for your business — website, mobile web, iOS, and Android. We surface the commercial, UX, content, and tracking gaps that are costing you conversion, and we prioritise them by revenue impact.

Why audit

Most digital channels accumulate friction over time. Features ship, teams change, tracking drifts, and the experience that converts today is rarely the one the team originally designed. The compounding effect is real revenue left on the table.

Our audits are commercial first. We are not interested in cosmetic recommendations — we care about what is changing your conversion rate, your AOV, your repeat purchase rate, and your CAC payback.

What we audit

Commercial Performance

Conversion rates by channel and segment, AOV, funnel drop-off, monetisation gaps, pricing presentation, and revenue leakage.

User Experience

Heuristic UX review across web and native, journey mapping, friction analysis, accessibility, and mobile-specific patterns.

Conversion & Funnel Health

Step-by-step funnel diagnostics, form completion analysis, payment friction, error rates, and abandonment recovery opportunities.

Tracking & Measurement

Analytics implementation review, event taxonomy, server-side tagging, conversion APIs, attribution gaps, and data quality.

Content & SEO

Content quality, on-page SEO, indexation, internal linking, app store optimisation (ASO), and content-to-conversion alignment.

Digital Optimisation Roadmap

A prioritised, revenue-weighted roadmap of testing and build opportunities — sized for impact, effort, and confidence.

Channels we cover

  • Desktop & responsive websites
  • Mobile web
  • iOS native apps
  • Android native apps

What you receive

A board-ready audit report, a prioritised optimisation roadmap, and a working session with your commercial, product, and engineering leads to align on the highest-leverage actions. Optional ongoing advisory to support implementation.

Find the revenue you are leaving behind

Book a free 45-minute strategy call to scope a digital sales channel audit.

Book a Strategy Call →